email marketing specialist
We are looking for an experienced
Email Marketing Specialist (VA ROLE) to manage and optimize email marketing campaigns. The role involves developing campaign strategies, building automated sequences, and managing audience segmentation. Responsibilities include maintaining CRM workflows, ensuring email deliverability, and tracking campaign performance. The ideal candidate must have proven experience in email marketing, automation, conversion tracking, and reporting. Experience with GoHighLevel, membership programs, educational products, or event marketing is an advantage.
PLEASE READ THE COMPLETE JOB DESCRIPTION BELOW
Build and manage a stronger email marketing system across the Client’s memberships, events, and other offers. This role oversees campaign planning and execution, audience segmentation, automation, testing, and reporting. You should be able to translate business goals into coordinated campaigns and improve performance using measurable results.
What You Will Own
- Map audience segments and email journeys from initial interest through purchase, onboarding, engagement, and renewal.
- Build campaign calendars and automated sequences for lead nurturing, membership sales, event promotions, follow-ups, and re-engagement.
- Collaborate with copywriters and product owners to align messaging, offers, timing, and calls to action.
- Build and test campaigns, forms, triggers, tags, segments, exclusions, and links within the Client’s email marketing and CRM platforms.
- Maintain email list hygiene, unsubscribe management, deliverability, and sending practices to prevent duplicate or irrelevant communications.
- Track clicks, conversions, attributable revenue where available, unsubscribes, and automation performance. Conduct tests and document improvements.
What We Are Looking For
- Proven experience managing email campaigns and automations with measurable results.
- Strong skills in audience segmentation, lifecycle marketing, campaign testing, and performance reporting.
- Hands-on experience with email marketing and CRM platforms. GoHighLevel experience is an advantage, and the ability to learn the Client’s tools is essential.
- Excellent English communication skills, attention to detail, and the ability to coordinate multiple offers without overwhelming audiences.
- Experience supporting memberships, educational products, events, or similar businesses is preferred.
What Success Looks Like
The Client has documented, fully functioning email journeys and a clear campaign calendar. Reporting connects email marketing activities to membership, event ticket, and sales outcomes, providing actionable insights for continuous improvement.
Candidate Submission
Submit one email campaign and one automation example outlining your responsibilities, target audience, sequence strategy, platforms used, and measurable results. Include how conversions were tracked and evaluated. Experience limited to sending newsletters is not sufficient for this role.
