In a competitive field like real estate, taking a look ahead into the new year isn’t just a bad idea, it’s required. Any efforts you make to stay ahead of the curve will be rewarded because there’s no firm guarantee that today’s tactics will still be successful in the next year.
With 80% of today’s homebuyers looking for a new home online, an agent’s online presence is already the best way to close new sales.
Pretty soon, the Millennial and Generation Y age groups will account for more than 50% of all new home buyers. So, if you’re a tech savvy real estate agent, you meet them where they’re online.
You need a virtual office, an online presence that stands out and provides crucial information, particularly to the younger generation of first-time home buyers.
Those are the basics. But where is the market headed in 2019?
If you are in real estate, there’s a reason why you want to be investing now in digital marketing tactics, thus here are some top trends for 2019
Use Video Today!
It’s the new year folks! There will be a lot of new technology coming out so you need to keep up and if you haven’t already embraced video, you need to start immediately. Today it’s impossible to ignore the impact videos are having, even if they’re been on the internet for a while now.
Video is also what people want to see and share with friends, and social video have been shown to generates far more shares on social media sites than text and images combined. Videos also drive organic traffic, and if you’re a Realtor with social media accounts, you can use videos to create stories.
Social Media to Promote Authenticity
People like to do business with others that they know and trust. So what’s the point of doing social media as a real estate agent?
It’s all about you. You are your main brand, so you want to use your social media accounts to project honesty, trustworthiness. Don’t just post photos of your homes. You want people to get a sense of who you are as well.
Don’t Allow Digital to Overwhelm the Personal Touch
Marketing automation and technology will offer you amazing options in 2019, but here’s some very old-fashioned advice: don’t forget about something far more basic, and that’s building relationships.
Keep looking for ways to add a personal touch. With every opportunity possible, reach out and offer direct help to prospective buyers. As often as possible, visit your clients in person and see how you can be helpful.
Consider that more people on the internet are using ad blockers, so it’s going to get even harder in 2019 to reach them with traditional online ads. That’s why personal relationships will still make a difference.
Aim to be Creative
You’ll need to get creative in 2019. Creating videos or opening social media accounts isn’t as creative like you think since everyone is doing that. In fact, chances are your strongest competitors went digital a while ago. What you want is to be aware of what your competitors are doing, and try to do something that’s uncommon. Look to launch new campaigns that focus on smart ways to engage audience members, something your competitors are not doing.
Follow How Your Customers Communicate
Considering that technology keeps evolving, we can expect more changes in 2019, for advances still left to the imagination. But be aware of how your customers are communicating with others. Find the ways they like best. And make a concerted effort to reach them that way.
And think about how sophisticated our kids are when it comes to using digital devices. What will the smart phone manufacturers create to excite them? You need to keep aware of that.
These are just five recommendations for what you should start thinking about now, Remember, there’s not a single “right way” to build a marketing strategy.
Content creation, video editing and photo manipulation may be tasks that are time consuming and we get it as a realtor it may not be something that you specialize in, so why not hire your very own Summit Virtual Assistant that can do all of that for you!
Having a virtual office is already a must and virtual assistants are becoming a trend nowadays as well, hence hiring a virtual assistant from a US based company who makes sure their virtual assistants are Real Estate Trained, College Educated, Background Checked and DISC Tested gives you the assurance to get the job done and be worth every penny you spend.
Writer: Shaura Cuyan Shaura Cuyan writes about all the hottest Real Estate trends and predictions for Summit VA Solutions. She has previously written for a number of freelancing gigs and writes her own blog on lifestyle and current issues. She is a Graduate of Bachelor of Arts in Communication, taking up her Masters majoring in Development Communication.