VIDEO OPTIMIZATION FOR SOCIAL NETWORKS

From pre to post production videos are no small tasks which makes you want more people to see it. For it to be out there but are you optimizing them enough?

With the peak of platforms such as YouTube, Instagram, and Snapchat, consumers expect more video from businesses to help them learn about products and discover new trends than ever before. This is especially true in the real estate world. In fact, 86% of home shoppers say they use video to learn more about a specific community, according to the Google & Complete Home Shopper Survey.

It is also reported that agents who invest in video that’s optimized for social media get a better return on the time and effort it takes to create this high-value content.

According to research by social media analytics firm Quintly, native videos receive 109 percent higher interaction rates and 477 percent higher share rates on Facebook. On Twitter, native videos tend to get better traction because they are the only ones that utilize its auto-play feature.

LinkedIn only recently introduced native video uploads, but if you’re looking to be ahead of the curve, direct uploads will likely improve your LinkedIn marketing strategy, too. Stagger the time and dates you post the same video on different sites so that people who follow all of your channels won’t get annoyed.

Instagram and Snapchat is used to cater to shorter attention spans due to their stricter length requirements; however, their unique story features allow for audience growth via direct video. Agents can speak directly to followers when they have a new listing or an announcement to share, which encourages more people to subscribe to your profile for the inside scoop.

Even with so many options for native videos, real estate agents may still want to opt to have an up-to-date YouTube channel and post videos on their website. If a potential customer lands on an outdated YouTube channel, they may think you are no longer in business. Consistency is key here.

Also, make sure the video’s first images are appealing to the eye and draw viewers to explore your channels and website. Add an appealing thumbnail to all social channels.

Video is one of the most powerful content tools on the internet at the moment. It provides a glimpse into an agent’s offerings and has the power to improve likability. Social media use is growing among all demographics and real estate agents need to be proficient in its uses today.

Writer: Shaura Cuyan 

Shaura Cuyan writes about all the hottest Real Estate trends and predictions for
Summit VA Solutions. She has previously written for a number of freelancing gigs
and writes her own blog on lifestyle and current issues. She is a Graduate of Bachelor
of Arts in Communication, taking up her Masters majoring in Development Communication.