Sleep is finally welcoming you into its loving arms after a tiring day with clients, its 11 p.m. after all and you hear a familiar ping coming from your phone casting a not so friendly glow in the darkness of your room. Your partner is fast asleep, but the buyer, who’s closing in two weeks, sent a text. They want the foyer chandelier after all.
What do you do? Ignore it and deal with the buyer in the morning or respond to every text your buyer will send all throughout the night?
Research shows working long hours backfires for most people, and for companies it doesn’t seem to result in more output. In a study of consultants, Erin Reid, a former professor at Boston University’s Questrom School of Business, found that managers couldn’t tell the difference between people who actually put in 80 hours a week and those who just pretended to.
Nevertheless, real estate is filled with long hours, lack of weekends, and being tethered to electronic devices. Because of the lack of a set schedule, brokers and agents are often pulled in many directions, and the stress can take its toll. But there are steps you can take to work smarter, not longer.
Working later often leads to lousy sleep, which will zap your productivity the next day. It’s a vicious cycle. So, how do you get off the hamster wheel? Time management is an obvious first step,
KNOW WHEN IT’S TIME TO ASK FOR HELP
There will always be times when you feel like you’ve bitten off more than you can chew. When you’re overwhelmed with the number of tasks it takes to keep you afloat, it might be time to ask for some help. May it be hiring an in office assistant or hiring a virtual one.
If you’re finding that there are tasks that you loathe, but know they need to be done it’s definitely time. Make a list of the tasks you think you could hand off to someone else; email management, social media posting, post editing, photo editing, etc.
Remember, nobody is great at everything. Focus on the tasks you do well and outsource the rest!
SET SOME BOUNDARIES!
Learning to pass on certain duties goes for broker-owners. At a certain point, you have to hire management who can help your company grow. The art of delegation is key!
Setting expectations with clients during your initial buyer or seller consultation by explaining the hours you work, the best ways to communicate with you, and how quickly they should expect a response. Don’t feel guilty about having the conversation, because the clients you actually want to work with will respect it.
Brokers should set similar expectations with their agents and enforce them. If someone sends a text at 9 p.m., in most cases, the issue can probably wait. Sure, if a team
It’s also important for both broker and agents to schedule days off and vacations with a proper backup plan that spells out who’ll take care of business. Spell out when you want to be contacted, if at all, and who should be contacted in your absence. You probably don’t need to be updated on open house traffic but you might want to know if an offer comes in on a certain property, for instance.
DON’T FORGET ABOUT YOU
It’s easy to work around the clock because there is always more to do—an event to go to for networking or a referral to ask for. However, it’s not sustainable, and you’re only as good as your last deal.
In the end, taking care of yourself mentally, physically, and emotionally, with time away from work and quality time with family, friends, hobbies, or volunteering, is essential to avoid getting burned out.
Summit VA Solutions is a company that offers College Educated, Real Estate Trained, Background Checked and DISC Tested Virtual Assistants whose only aim is help you grow your business but still giving you the time off work while they handle the paper pushing tasks. You get to focus on what you do best and reclaim your time at the office so you get to spend it with family, friends and have some “ME” time as well.
Don’t get burnout, get a Summit Virtual Assistant instead!
Writer: Shaura Cuyan Shaura Cuyan writes about all the hottest Real Estate trends and predictions for Summit VA Solutions. She has previously written for a number of freelancing gigs and writes her own blog on lifestyle and current issues. She is a Graduate of Bachelor of Arts in Communication, taking up her Masters majoring in Development Communication.