Relationships can get tense in the home buying and home selling processes. Clients are often stressed and frustrated. But is laughter really the best medicine?

The use of humor can get you far in business. Indeed, research has shown that one of the best ways to improve your customer relationships is to get ’em to laugh.

Clients are more likely to want to work with a real estate professional with a good sense of humor, according to a 2008 study by Baylor University’s Keller Center, “What Do Consumers Expect From Agents?” The study also found that a good sense of humor can be an advantage for your reputation.

Showing off a sense of humor is helpful when done well, according to author Karyn Buxman.

Humor can be really helpful in real estate in making sales and developing relationships since humor has also been shown to deflate stress, ease tension, create more memorable marketing messages, and improve rapport. It can also help diffuse a difficult client by getting them off balance for a moment while you regroup to address their needs or concerns.

Every transaction can it’s awkward moments of silence and everyone knows how stressful buying or selling a property can be. So would cracking a joke, be a little silly? I think not! Realtors do everything in their power to make sure their client is at ease in their home selling or buying journey so whatever it takes to get a smile and a deep breath out of their stressed out clients must be done.

Humor takes many forms in real estate. Some real estate pros take a “Goof and Gallant” approach to differentiate themselves in a packed field. Other real estate professionals have experimented with adding humor into their marketing of individual listings.

Just keep in mind to always avoid race, religion, or gender-based jokes and any humor that makes light of serious violence. Also, you should always carefully consider your relationship with the recipient of your humor to decide whether it’s appropriate. If someone you’ve been working with for year’s ends up not finding your attempt at humor funny, they’ll probably get over it.

The strategic use of humor means more than cracking a few jokes. Part of discovering humor is playing with your mind-set. Laughter doesn’t solve our problems, but it does make it easier for us to handle those problems.

Writer: Shaura Cuyan 

Shaura Cuyan writes about all the hottest Real Estate trends and predictions for
Summit VA Solutions. She has previously written for a number of freelancing gigs
and writes her own blog on lifestyle and current issues. She is a Graduate of Bachelor
of Arts in Communication, taking up her Masters majoring in Development Communication.