HOW “SERIAL SWITCHERS” AFFECT REAL ESTATE AGENTS

What exactly are “Serial switchers”?

“Serial switchers” are customers/clients who are always looking for better service and who don’t mind switching brands to get it.

Based on a recent survey, 67 percent of customers fall into this category.

  • 80 percent of clients between the ages of 25 and 34 leave due to a bad customer experience
  • 71 percent of men and 62 percent of women report switching brands
  • 45 percent of women and 36 percent of men left due to feeling unappreciated

So why do they switch?

Serial switchers tend to abandon a chosen brand as a result of poor communication, unhelpful or rude service and an inability to get their questions answered.In other words, brands are fumbling on key client experiences.

How does this affect real estate agents?

According to the 2017 Profile of Home Buyers and Sellers, only 12 percent of buyers used a real estate agent they worked with in the past while 89 percent of buyers said they would use their agent again or recommend their agent to others.

How can you win repeat and referral business?

Focus on creating a positive client experience. 86% percent of respondents reported that an emotional connection that made them feel valued as a client would inspire continued business. You can work to achieve these connections through open communication, cross-channel visibility, reduced wait times and personalized experiences. This means your mobile-friendly website should include a live chat feature and a blog that answers common questions for buyers and sellers.

You can also cross-promote your content to social channels and respond to customers who comment on your social posts.

If you find that all these are too heavy on top of all the things you are currently doing then having a virtual assistant to help you with your day-to-day tasks is the perfect solution. It’s time to make those connections, focus on your clients and their needs. Delegate down so you could rise up.

Interested in knowing more? Let’s get acquainted! Call us at 877-561-2778 or email us at info@summitvasolutions.com

Summit VA Solutions